Star Wars Rogue One

Creative directed a custom parallax editorial giving insight on the new characters to be introduced in the new film.

THE CHALLENGE: Getting the Complex Pop Culture audience excited about a new Star Wars movie that featured unheard of characters pitted against a familiar threat. With sentiment down after the prequel trilogy and fanatics unsure if Disney would do their beloved franchise right, this was a pivotal film release.

I worked alongside our web team, a popular illustrator and a LucasFilm creative team to bring it all to life. Using provided special FX footage I directed the web team on when to have these elements [vehicles, droids, etc] move onto the screen upon user scrolls. I worked on some other custom elements including implementing exclusive footage into the editorial. The content was featured on BrandTale and a few other sites.

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As a long time fan of the Star Wars franchise I jumped at the opportunity to work on this. From coming up with some ideas in the strategy phase, collaborating with what LucasFilm wanted to include and finding an illustrator to really anchor the look…I was able to facilitate a number of things across several teams and really take lead on how this should come out. Besides some small tweaks, the client approved after the first look.