Porsche: Dream Building

THE CHALLENGE: To create a content series that felt like the popular show Sneaker Shopping but as a more elevated custom shopping experience for a Porsche instead of sneakers. The goal was to appeal to a younger audience that was starting to get into the luxury vehicle space but weren’t the country club retired demo. The guests would be existing customers with Porsche so that they were already familiar with the brand and their legacy.

Concepted and designed the graphics package for the series developed exclusively for Porsche. Created the title logo, lower thirds and other graphic elements used throughout the 3 episode mini-series. Collaborated with a motion graphics editor to bring the graphics to life and add visual enhancements to an already stunningly captured show. The final episode featuring Teyana Taylor can be viewed HERE.

This was one of the first full scale custom campaigns with a legacy luxury vehicle brand for Complex. Outside of the series were corresponding media units, social assets as well as an e-newsletter to promote the series. This was a welcome challenge as I was able to work alongside Porsche’s creative team to deliver something outside of their usual creative that felt on-brand to Complex but still feel elevated to Porsche’s standards.