Sprite: Elevator Pitch

Art directed and designed the graphics package for a custom game show mini-series in partnership with Sprite.

THE CHALLENGE: To create a bespoke short series that helped young creatives get to their next level by pitching their idea to young creatives who were recently just in their position. The program would help Sprite fund young minority creatives.

I worked with a production team and the client’s creative team to develop a look and feel that aligned with Sprites colors and energetic feel while giving the show unique elements playing off of the theme of an elevator’s movement. The series can be watched HERE.

This program had a tight turnaround but it was a pleasure being able to work directly with the client to develop a series to give more visibility to a great initiative that provides resources and a platform for young people to break into their dream industry.